Design Studies 10
Assignment #1
By: Chester Guieb
1. LOGO
definition: a graphic representation or symbol of a company name, trademark,
abbreviation, etc., often uniquely designed for ready recognition.
2. Iconic/Symbolic:
Instantaneously recognizable, memorable, clarity when reproduced in small sizes
and can be illustrative in nature, either concrete or abstract.
Logotype/Wordmark: Uses words so
that the logo easily represents the company, organization, etc. The thing that
makes each logotype/wordmark logo unique is the font, style, shape and color of
the logo. Images can also be integrated into the logotype/wordmark, to add a
good visual effect on it.
Combination Marks: Uses both
words and a symbol/icon to represent the company, organization, etc.
3. #1.
Drawing the Logo Yourself: This is a mistake because when people create their
own logo, they usually rush it, leading to a poor logo. With a poor logo,
customers won’t take your company seriously.
#2.
Forgetting About Your Customers: When creating a logo, you must not forget that
our trying to appeal customers, not yourself. You must figure out who your
customers are, male or female, single or married, young or old, these are a few
things about customers that could give you an idea of what would appeal to
them.
#3.
Looking Too Much Like Your Competitors: If your logo looks similar to another,
than it won’t attract much people. Making your logo unique will give people the
idea that you are different than your competition, have something different to
offer.
#4:
Thinking That Colors and Fonts Don’t Matter: Colors can represent you’re
companies greatly, such as green for freshness or maybe red for power, strength
and excitement. Fonts are a very important aspect as well, you want to make
sure your logo is readable, but original.
#5
Trying to Communicate Too Much With Your Logo: Make sure that your make your
logo clean, simple and original. Those aspects are very important for a logo,
adding too much in a logo can create miscommunications to what you’re trying to
get the customer to interpret. But you also have to make sure that you make
your logo unique and memorable, if it’s to simple, then people won’t really
care for it.
http://articles.bplans.com/business/5-critical-mistakes-to-avoid-when-creating-your-logo/306
4.Fast Food Restaurant: I chose Burger King because
the logo is pretty straightforward with what they offer. Also, the creativity
of making the logo a combination mark is a nice touch to it. Anyone who is in
the mood for fast food will know that this is a good joint to be in.
Sports Team: I chose this logo
because it caught my eye. It’s very creative the way they incorporated two
images into one. This logo shows both which sport it is for and what country it
represents without the text needed.
Favorite Soft Drink: Besides the
fact that I chose my favorite drink, the logo is very nice for it too. The logo
cover the whole can and is very appealing to the eye. Nice and simple, but very
original.
Real Estate Company: I chose this logo because it attracted
my eye. The smplicity is very nice but the image itself is appealing.
Shoes: This logo is very cool. The way they
connected the letters together to make an image was very creative and smart.
Favorite Chocolate Bar: The logo is this is
simple enough, but if you look closely, the mountain has a bear figure inside
of it. I think they did that to represent where the chocolate’s origin.
Favorite Bottled Water: This bottled water
logo is well created. I’m guessing that the mountains imply that the water
comes from glaciers.
Favorite Car Manufacturer: Thos logo caught
my eye. I like how they used text as the logo, it’s simple, but I like the look
of it. It’s the Volkswagen logo.
Cloths: I’ve never seen this logo before so
no bias, but it was probably the best clothing brand I’ve seen. I love the way
they made a cloth hanger into a duck.
Favorite Bag of Chips: Most of the logos of
bag of chips weren’t really that interesting and the same for this one, but I
chose it because the name of the chips is straight up ad they incorporated the sun
into it.
Oil or Gas Company: I chose this gap
company logo because I still remember it from the first time I’ve seen it, and
logos are suppose to be like that.
Computer Company: I chose this logo because
practically the whole world knows this logo, as do I. It’s very famous and is
easily recognizable when you see it.
5.
Quest Crew Logo-
a. I
chose this logo mainly because I like what they do. It’s a logo for a dance
company, and though I might have a bit of I bias I do like the way the logo
looks.
c. Keeping
the logo clean, simple and original.
d. The
solid shape of the logo and the two primary colors.
e. Originality.
f. I
haven’t seen any other dance crew/company logo close to this one.
6.
·
What is included with a “Logo Package?’
·
Who would you choose to create a logo for your
business? WHY?
·
What information is critical for you to give to
that company to ensure that they create something you want?
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